Welcome to Lesson 2 – for Free Digital Marketing Tutorial.

In Lesson 1 – i give you an overview about Digital Marketing. In today’s lesson, we will talk about all the channels, when combined – makes Digital Marketing Tutorial. Before starting this lesson – one important thing!

All the post in this digital marketing Tutorials are interconnected. So in order to understand the next post, you have to read this post carefully and also implement it.

And if you plan to be a special in one of these fields, then you need to go dipper in it and Master it. Also I should mention, very important point. Digital Marketing is highly dynamic.

So you constantly learn this things and apply the same. Now we will go through each component one by one and give you an overview. The detailed explanation will be given in the latter posts.

Lesson 2 – Modules of Digital Marketing Tutorial.

Today I am really excited – because I am giving you an overview of – what you are learning in the next few days. Just a humble request to you, Please read carefully this post till the end and also implement from your end. Because I show you an extremely important step, that you guys learn and to do from yourself.

Below are the primary components for Digital Marketing Tutorial.

• Search Engine Marketing
• Social Media Marketing
• Search Engine Optimisation
• Content Marketing
• Email Marketing
• Web analytic
• Conversion rate optimisation (CRO)
• Sales Funnels

Now you will be able to sell Funnels, Only if you know the rest of things. Now since you just started a digital marketing journey, won’t expect you to become an Expert, in all these fields. These are very specialised fields. So there are jobs for Search Engine Marketing. There are job for Social media marketing. Simillery for Search Engine Optimisation as a SEO.

Simillery for Content Marketing, Email Marketing, Web analytic, But as a Digital Marketer, You Must know – all of these at least the overview of “How this works”. The latter on you find the specialization for yourself, one that you are interested in the most. Get specialized in it and become an expert in that.

Really there are 2 options. Either you are an expert in one particular field. Grow like that. Or secondly a good level of understanding in all these fields and become a digital marketing manager. Where you will be handling all the people of various domains.

Really there are 2 options. Either you are an expert in one particular field. Grow like that. Or secondly a good level of understanding in all these fields and become a digital marketing manager. Where you will be handling all the people of various domains.

1. 1. Search Engine Marketing
   SEM ( Search Engine Marketing ) is the process of gaining website traffic by purchasing ads on search engines.
2. 2. Search Engine Marketing Platforms
   • Google Adwords
     BIng Ads
     Yahoo : Search Ads

Let’s start with Search Engine Marketing. Now I will show you all of the must of search, Something on google search. Either you are a boy or a girl, you might search on google for some like a gift for boyfriend or gift for girlfriend etc..

So you must have seen lots of ads on google. Once you search on google or any search engine, like bing or Yahoo! or Google. Google is the most famous search engine in the world. So search on google “Buy Mobile”.

So we can see some listings with mobile phones. So 1st Row is showing some Mobile images with price tag. and every image has a link to the respected product detail page. Some text has a link to redirect to the respected product details page. After the 1st list row, from the 2nd list are the organic results. Nowadays Filpcart and amazon have their own big brand, so they are listing from 2nd and 3rd as per the popular in google.

How can we start with new Business with Digital Marketing Mastery Tutorials

So let’s see, you have a new business. You just open a few websites, you won’t be able to open a number of rank 1 positions. because flipkart and amazon get done lots of SEO and online marketing, to the number 1 and 2 position.

So do drive traffic to your website, you need to purchase google ads. So you can instantly get traffic to number 1 and 2 positions. You can do this using google adwords.

So you pay money to google for rank 1 position. The number of 2 results depend upon the quality scope for rank. So this is what search engine marketing is. Learning the art of good Google ads That actually make money for business.

So it might look simple that you have to find the keywords and start the ads but honestly it is not that simple, it’s complicated feel when you have to learn a lot of things. Optimization, Write keywords and so many staergy in that. They will be Covering all of Google AdWords Post.