Search Engine Optimization – Free Digital Marketing Tutorials –
Lesson 3

We must talk about google adwords. But there are other search engines as well. Like Yahoo! Bing, etc. But since Google is dominating the market, I am referring to the market.

Means search engine marketing, i am referring to Google Adwords. But yes, you can run Bing ads, Yahoo! Search ads as well. Most people know about Social Media Marketing.

In this Digital Media Tutorials we are targeting College Students, People who have age brackets from 20 to 45 years old. So they must be using Facebook, Twitter, Youtube, Instagram, Telegram, Whats Apps, Google Message, Ticktok, etc..

So all these emerging social media channels, They have huge huge audiences, Like Facebook have multiple brilliant people on their channel. Similarly instagram, twitter has an audience.

Social media Activity

Now people are moving from Facebook to Instagram. Now instagram is the new trend, new social media 2019. And when they have a huge audience, we have the opportunity for advertisements. So this is where social media marketing comes into play.

Now Social media Marketing Refer Process of gaining traffic or attention to social media sites. Now they are two types of social media marketing. First is organic and the second is the second is paid. Now Facebook is the massive Advertisement channel.

So in our case of the Free Digital Marketing Tutorials, the majority is you must see an ad on facebook, Could had an video ad, could have in a Image ad. But you really focus on facebook for Digital Marketing Tutorials.

Digital Marketing is really affecting the target of an audience comparatively younger, Because of the reach of Huge Audience. Also Social media marketing is very vertical.

We talked about Instagram, instagram influvenser. So we can be a higher influvenser than the market through them. and we also have grown organically.

How Social Media Marketing Works ?

But Primary we talk about social media marketing. We are looking for more engagement. We are looking to drive more customers and primarily we are focusing more on Facebook ads. because that is the channel of extremely popular and gives some amazing results.

So we will be learning Facebook ads in the future lesson. But yes, we are also going to instagram, Specifically because this channel will definitely grow in the future ( Coming Years ). So we have separate posts for Instagram in future posts.

Can Video Ads boomerang in the coming years ?

And the Video is dominating in 2019 and also in coming years and Youtube will be the big boss for Video Marketing. So we will be talking about how to start a channel. How to optimize a channel, How to gain subscribers. How to increase watch time even in Youtube ads.

Search Engine Optimization with channel!

Now let’s talk about my favorite channel that is the search engine optimization. That is also known as SEO. It is the process of Driving Traffic and Search Engines like google, Bing, Yahoo! etc. Now the Best part of SEO is the traffic is free.

Examples for the Organic Search Engine Optimization.

We can see the previous example for Buy Mobile keywords. Now the 1st Row is showing Ads. So once we search on google with “Buy Mobile” keywords, Mobile heading and Mobile Price. After the 1st row, from 2nd onwards organic search result showing.

But the 1st result of organic search is the Flipcart.com – Mobile Phones. Now flipkart doesn’t have to pay money to google for rank here. Let’s assume 10k people search the keywords “Buy Mobile ” daily on google. On the awareage click on throughout the first result is somewhere close to 60 / 80 percentage.

Power of Search Engine Optimization

Let’s assume 70 percent of people click on the 1st organic result. So Filpcart is driving 7000 clicks / Daily free traffic from Search engine optimization. So all the people – who buy the mobile, while from flipkart are going to google search engine result, that is the profit for Flipkart.

Whithou of paying customer acquisition costs. Like whenever you run Facebook ads, Even you run the SEM with Search Engine Marketing ads. You have to pay money to google for the Ads section.

So that is the power of Search Engine Optimization. Once your article starts ranking on google search engines. You will be driving free traffic. All the money you make after visiting your website is the profit. So this is the mail reason, we will focus on lots on search engine optimisation.

We will share all the techniques and how I rank on websites in google search result in higher and higher positions, So many times it is in the 1st Position. So make sure you read SEO lessons as well.

So primary SEO is divided in the three categories.
Blank Hat SEO
White Hat SEO
Gray Hat SEO

We will share all the techniques and how I rank on websites in google search result in higher and higher positions, So many times it is in the 1st Position. So make sure you read SEO lessons as well.

So keep Reading next lesson. (4th lesson) or you want to go lesson number 1 again – then click here.